f64deb64e6fc97960e3ba8be3900118e

In the choice of its name and spelling, INVSBLE boutique already opted for a minimalist approach. The visual identity that follows is just as minimalist and workd extremely well. It works even better on the small brochure, thanks to the printing on transparent paper.

This identity was designed by Montreal-based designers Emmanuel Cohen and Justin Lortie, who published it on Behance.

34cca2c352555a4d7493fdc56a92c2d2

22cfa01b636de861e0d4a261a02b0467

9fe60dd637daa53a3326981ab4bac6a1

af0a99d71619ea5dfc0b58b99bbe1d3b

7c62dc931ad8a8f95dc73480771c0d13