How to stand out as a brand in the overcrowded coffee industry?

For their brand, this may well be the first question owners of Superthing asked themselves. The answer seems obvious: just call a branding company.

To tackle the task, the coffee roasting professionals called a creative agency based in Mexico City: Futura. The designers went for an unmissable illustrative style, mixing minimalistic typography with bold colors and line-art. As a result, Superthing can now pridely call themselves a dynamic brand with character.